I used to buy these $8 toasters from the local Blah-Mart. They were terrible. They burned, or under-toasted, or didn’t toast on one side. They didn’t do bagels. And they always broke. After the 50th or so toaster of my life, I got fed up and went down to the local uber-expensive kitchen store with my wife and bought her the $85 toaster pictured above. It’s a fantastic toaster. It works perfectly every time, makes bagels, and we’ve had it for about 7 years now.
Point is: I don’t have a sales pitch. If I was in the toaster business, how could I sell you on that $85 wonder machine over the $8 perpetual disappointment? Well, I can’t. All I really have is my knowledge, experience, and ethics. All you have is a phone book full of strangers. However, if you knew me, then you would put value in what I say.
So who am I. I’m Eric, that’s Mike, his boy Rich, and that fellow over there is the new guy (what’s his name). Sometimes our wives and daughters come to the shop and help out; after all, it’s a family business. I’m a Marine veteran and I’ve lived in this community for 20 years. Mike is a Minister and has been here just as long. Like you, we live here, work here, build relationships here, and have established roots in the community. You’re our neighbors, and we’re yours.
I’m also a terrible mechanic. People that know me know it takes me all day to change my oil. I take my truck to Bill over at Twin Lakes Auto. He shows me anything I want to know about my truck including what’s wrong and why. I go to him not because of the phone book, but because my business partner Mike uses him and knows that he does good work. But before Bill came to town, I bounced from mechanic to mechanic looking for a good oil change. It’s tough to find a good mechanic.
I hate it when good people get screwed by the mechanic. Repairs they don’t need, botched repairs, expensive tires, bad welds, and padded hours. I hate it more when good people get ripped off by the computer repairman. Computer people aren’t so different from mechanics. There’s a lot of crooks and only a few good people in both industries. Repairs are difficult to understand and expensive. And like I said, I’ve got no sales pitch in the world that will convince you I’m a trustworthy and proficient professional. But you can get to know me. Phone calls are free.
Here’s the easy way to spot crooks. Crooks don’t want to tell you how things work, especially in clear and easy to understand language. When you walk into a computer shop, ask them exactly how and why. If they don’t tell you or it doesn’t make perfect sense to you, then you shouldn’t do business with them. The answer should be as easy as making toast. If you come to my shop (or call), I’ll tell you anything you like and you’re always welcome to see how a real computer repair shop works.
Now if you’ve got a computer person you’re happy with, then stick with them. If you don’t, then stop by sometime and get to know us.